How we verify and process reviews

We use Loox, a web-based application that provides an online reviews and marketing solution, to collect, source, process and display reviews on our website. We temporarily withhold the publication of reviews collected, submitted or imported into Loox until we have verified that they do not contain unlawful language, vulgar or violent language and are not forged. We will not post reviews that contain unlawful language, vulgar or violent language, or are fake.

We may temporarily or permanently hide or delete reviews after they are posted if they contain unlawful language, vulgar or violent language, or are forged.

We automatically send review requests about Loox to customers who we know have purchased products directly from our website. This allows us to verify the reliability of the review using technical means such as the customer's email address. Reviews submitted directly through such inquiries will be marked as "Verified Purchase" and the following statement will be displayed on the interface where the review is posted: "This review was submitted by a verified customer who purchased this item ".

If a customer submits a review directly through our site, the review will not be marked as a verified purchase and the interface where the review is posted will display the following statement: "This review was written by a visitor to the site".

Ratings can also be imported into Loox from an external source. For imported reviews, the interface where the review is published will show the following statement: "This review was imported from an external source".

We may review reviews submitted directly through our website and imported reviews using reasonable and proportionate methods, e.g. B. by requiring valid proof that the customer actually used or purchased the product. In these cases, when we mark a review as "Verified Purchase", the interface where the review is posted will display the following statement: "This review has been marked as verified by the business owner".

The customers can choose how they want to rate the reviewed products with a number between 1 and 5. The average rating of reviews is calculated using a simple mathematical average, which is then rounded to the nearest half or full star using standard rounding rules. The review average score also includes reviews where customers received discounts for future purchases for adding a photo or video to their review.